7 low-cost ways to promote your business

There are numerous ways to promote your business and today my challenge was to see how many I could think of that were zero cost or low cost. After a short brainstorming session, I was surprised to see how many I came up with and they are probably just the tip of the iceberg. They are all tried and tested methods, all of which can work, although the results can also depend on the business you are in. Here are my top 7:

1. Networking In Person – While this list is in no particular order, I believe this is the #1 low-cost way to market yourself and your business.

2. Talk about your unique selling point (USP): Look at what the competition has to offer when buying some of their products or services, and then find a way to do it differently. Once you know what your USP is, make sure your customers know about it.

3. Always Overdeliver – By treating customers better than you expect them to treat you and by meeting their expectations, your customers will sell for you by speaking positively about your great product or service.

4. Give something away: Everyone likes to receive something for nothing! This can be anything from an information product to a sample of one of your best products, pens, or gift vouchers.

5. Continuing with the above, when not, link up with another company whose products/services complement yours and get them to give away their gifts to your customers while you do the same for them in return.

6. Say Thank You – When a customer compliments you on what you’re doing or tells you why you keep buying from them, be sure to say thank you and what better way to do that than by giving them a free gift or gift certificate to give them. a friend so he can have the opportunity to share his shopping experience.

7. Blogs and social networks: not only to directly promote what you do, but also to show your experience and your human side! By sharing some of your stories with people, both the positive and negative experiences, you will soon be able to have a loyal following of followers who can relate to you and get the feeling that they know you, and it has been shown that people prefer to buy from someone. . they know.

Give them a try to see which ones might work for you and your business.

“Promise, great promise, it is the soul of an advertisement.” ~Samuel Johnson