AV Conferences Finding Mass Deployments

Audio and video conferencing segment revenues increased 15.2% during the 2009-10 fiscal year. The segment grew to Rs 265 crore from Rs 230 crore. Polycom maintained its top position with revenue of Rs 110 crore, recording a growth of 10%. Tandberg, which landed some big deals from government verticals, grew 25%. All the key players in this segment showed double-digit […]

Why Instagram changed its policies

There has been quite a stir in the media world regarding the well-known photo sharing app, Instagram. What exactly is happening? Does Instagram (Photo Facebook) want to make money using your information without telling you? Honestly, that shouldn’t come as a surprise. Instagram, the popular photo-sharing service bought by Facebook this year, is the subject of a storm of outrage […]

How can I build my email list with genuine leads?

The one essential element for the success and growth of your online business is an email list. This list is a collection of people who have indicated an interest in your business and have given you their consent to send them more information via email. Email marketing remains one of the most effective forms of marketing. However, if you’re sending […]

The Debate Continues: Offline VS Online Marketing

Why does the offline vs online marketing debate continue? Since the advent of the Internet, business owners, marketers, and eCommerce gurus have debated the pros and cons of offline and online marketing. Traditional media argue that print and broadcast media reach a broader audience. Web marketing experts argue the benefits of marketing to a very specific market segment. Business organizations […]

Twitter: basics on how to use it for businesses

Twitter is part of the social networking phenomenon that took off in the middle of the last decade. This included some apps and websites that managed to gain the interest of a large number of people, initially mostly young people who enjoyed communicating with their friends online. The tide has changed a bit now, and businesses of all sizes and […]