Don’t write like a robot. make a human difference

In the last few decades, our entire world has changed in many different ways. But there is still an important area of ​​our lives where many people are stuck in the past. And because of this, it is wasting time, reducing productivity, losing trust and ruining reputation.

Over the past 20 years, I have helped many individuals and organizations with this challenge. And the good thing is that some simple changes can really make a big difference.

So what is this important area that many people are stuck in in the past? Well, it happens every day when we put our fingers on our keyboards… to write emails.

But with so many technological advances over the years, How much has our writing changed? Let’s compare two emails.

Email 1: Robot: The language here is very similar to what our ancestors wrote on manual typewriters in the first half of the 20th century! This could be written by a robot that is programmed to perfection! Unfortunately, this is typical of much of the writing used in many organizations today. He is cold, formal and distant.

Hello John,

Based on our meeting, you will find attached our quote for your reference and reading.

Do not hesitate to contact us if you need further clarification.

Thanks greetings,

Email 2: Human: This email is clearly written by a human. He’s warm, friendly, and there’s a real connection. We can hear the human voice and we can feel the human touch.

Hello John

It was great to see you today, and I’m glad you like our new line of Danish office furniture.

I am happy to enclose our quote, with a special discount as promised.

If you have any questions, just give me a call. I will be happy to help.

See you soon.

Today, readers want to read messages that are simple, clear and understandable. Readers need to know exactly what to do and how to respond. Writers need to use simple language that is easy to write, easy to read, and easy to understand. This involves using short, clear sentences and everyday words, in the active voice, without redundancies or technicalities.

Good writing can make a big difference. One company produced a clearer invoice in plain language and saw customer inquiries drop 25% each quarter. When another organization rewrote a letter in plain language, it received 11,000 fewer phone calls than the previous year.

Don’t be a robot. make a human difference

I would love to work with you and your organization to bring back the human touch in all your communications. Let’s encourage all of our teams to make a human difference. Check out my popular business signature writing program here. I can customize this training especially for you and make it as a half day, a day or two days, even a lunch and learn session. Just let us know what works for you.