Importance of having mobile apps for small business

The world has gone mobile. The number of smartphone users around the world has grown exponentially in the last 5 years. The number of Android and iOS devices sold worldwide has exceeded one billion each. Therefore, it is no longer enough to have only one website for your business. Any business, small or large, should have a mobile app. Let’s look at some of the most important reasons why you should go for a mobile app for your business:

1. Branding – A mobile app is the best way to build brand awareness for your business. You can use your logo, your company tagline, or a message that you’d like your customers to connect with your company to create brand recall. Every time a customer who has downloaded your mobile apps sees your logo in the form of a mobile app icon on their screen, they will remember it.

2. Greater reach: Due to the high penetration of mobile phones and other mobile devices such as tablets and the improvement of Internet connectivity in most parts of the world, the number of people you can reach through an application has greatly increased. It’s easier for your existing and potential customers to find the right information about your products or services through your mobile app.

3. Create customer database and profile: It is easier to collect customer data in terms of phone number and email id through mobile apps. You can also allow your app users to log in through their social media accounts like Facebook or Google. This will give you access to other valuable data such as your areas of interest, your lifestyle, your shopping preferences, etc. This data can be used by your marketing team to send the appropriate communication.

4. Increased Engagement – ​​By building the right features into your app, you can use it as a powerful way to increase engagement with your customers and prospects. You can include features like social sharing and a help desk (for sales and service inquiries) in the app to improve direct communication with your customers. This, in turn, will help your business connect closely with your customers.

5. Push notifications – This is one of the biggest advantages of having a mobile app. You can ask your mobile app development solution provider to integrate a push notification feature into your app that will help you with your marketing on the go. Through this feature, you can send mass messages to all app users or specific messages to a subset of your app users based on the message. You can also communicate about the latest deals or discounts that you offer to your customers regularly through push notifications. Best of all, it doesn’t cost you a penny to send these messages, unlike SMS or email marketing.

With the above advantages of having a business in mind, it is imperative to identify the Mobile Application Development Solutions provider of your business application. Solution Analysts has been helping small businesses globally with their mobile app development services to create big ones that will add value to their business. To get a free quote for your mobile app or learn more about us, visit our website today.