Is it important to include multimedia for the success of your website?

In today’s era where technology is booming and reaching a new height day by day, we need to understand the need for graphics and their importance in our content that we use on our web pages to represent our business.

Apart from the importance in the content, there are several aspects in the GUI (Graphical User Interfaces) to take into account if we are thinking of introducing new graphics or improvising existing graphics in our web page, such as its relationship with the content and the theme, clarity of expression in the exact way we want to portray. Also, we need to make sure that the content we are uploading is ready to use and is unique or on par with competitors. Well, the best advice for beginners in the field of design is that they can stay in the shoes of the client and then figure out how to make an attractive GUI for any web page.

Any market research will yield the same result that web pages with better GUI, more visual content like videos, animations, images have a much higher conversion rate compared to those web pages that involve less visual content. Although quality also plays a vital role in generating business, visual content is a very important requirement that adds a better look and feel and also gives a better understanding to the viewer. Recent studies have shown that any visitor to a web page generally reads about 20-25% of the text content, while the rest of the 75-80% of the visual content, social networks also use about 40-45% of its space to share visual content compared to any other format, these are all indications that consumers today are more interested in getting visual content than text

Also, when we talk about Visual/Graphic/Media content, we must mention that they are relatively easy to understand and science also proves that they reach the human brain faster than textual content. Also, the visual content that is very important for our web pages lately, a tip for all fellow developers, we must not forget about the textual content altogether. Yes, inserting graphics, images or media will take up space and therefore we only need to insert limited text data to compensate as none of the users like heavy or extraordinarily long web pages. The textual content, however, must be precise, crisp and attractive if we want our website to generate better traffic and generate a good amount of business for us.

Visual and textual content both go hand in hand. In the end, the most important thing is the relevance of the topic and the quality of the approach that we want to present to our clients for better marketing.