Technology

Online Marketing and SEO Tips and Tricks: How to Promote Your Business/Website Online

There are a number of ways to promote your website online, some of which just take a bit of your time, while others burn a bit of a hole in your pocket. It goes without saying that if you can own and build a website, promoting and marketing it online will not be a big problem.

Basically, my online marketing strategy revolves around these few points:

SEARCH ENGINE MARKETING

Search engine marketing (SEM) refers to an Internet marketing technique that involves promoting websites by increasing their visibility on search engine result pages. It basically involves two methods:

a> Pay Per Click (PPC) Advertising

b>Search Engine Optimization (SEO)

Pay per click is a method of paying a search engine to show your website more frequently in search results when a user searches for content, whereas SEO is the method where you manually modify or rewrite the search engine. content on their websites to achieve higher rankings. search engine results pages.

CONTENT MARKETING

It is a form of marketing in which media and content are created and published to communicate and acquire potential customers. The content can be in the form of images, newsletters, how-to guides, case studies, etc. The main goal of content marketing is not to sell a product directly, but to keep in touch with existing and future customers and provide them with the necessary and useful information to earn their loyalty. The most common and traditional form of content marketing is writing descriptive articles or advertising content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some of them even pay to write articles.

SOCIAL MEDIA MARKETING

Social Media Marketing is a way to popularize an event, product, service, brand or company with the help of social networking sites. It is a free marketing method because it depends on the quality of the content and how much the readers share it. The most common social media marketing platforms are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a dedicated company page that can be used to promote your company, product or service. Also, word of mouth and user actions play an important role in doing the same.

MOBILE MARKETING

Mobile marketing, as it is obvious from the name, is the form of marketing where cell phones are the bridge between a company and its customers, or future customers most of the times, where customers receive personalized and tailored information, offers or It is about the product or services. There are many forms of mobile marketing, but here we will limit ourselves to the most common and effective methods.

a> SMS – There are many bulk SMS providers that, unlike telcos that have a limit on the maximum number of SMS sent, allow users to send a large number of SMS and guarantee delivery. Therefore, this bulk SMS service can be used to send messages related to products and services to a large number of users in a very short time, and it is also highly profitable.

b> App-Based Marketing: As the use of smartphones increases, the use of mobile applications has also increased proportionally. So the concept is to make mobile applications for iOS, Android and Symbian platforms and distribute them for free on the online application market. Sending push notifications adds to the advantage as users receive alerts and notifications about new products, services or information instantly.

JUNK MAIL

It is a method of direct marketing where commercial messages are sent to a group of people through emails. The emails may be sent to a database of existing or potential customers for the purpose of promoting a new or old product or service, or to provide a deal or offer to solicit repeat business or instant business. Most of the time, companies send out promotional emails offering a limited time offer and customers get a discount if they take advantage of the services or products within that period. Sending out online newsletters at regular intervals also gives a sense of loyalty to existing customers.

ONLINE CLASSIFIED

There are a number of online classified sites where we can post ads about our products and services for little or no cost. Classified sites may be recognized or active locally, nationally or internationally. Considering the Indian online market, the ones that come to mind are Quikr, Click.in, Olx… and the list goes on. Locanto and Craigslist are two of the giants in the international online marketplace, it goes without saying that there are many more in this category. Each of the ads you post on these sites remains active for a certain period and then you must renew/repost them or post another ad if still necessary.

LINK EXCHANGE PROGRAMS

Link exchange refers to the method in which the administrators of two (or more) websites agree to display each other’s advertisements or links on their own site for their mutual benefit. The method also involves the process in which various administrators or webmasters register their site with a central website that serves as a host and provides reciprocal links to the participating websites to display on their pages. So, if you sign up for link exchange programs on such a site, the link to your website will be placed on a number of other similar classified websites, and you should in turn place your links on your own site, simple , It is not like this? Generally, this service is free as it is based on the principle of reciprocity, both parties benefit mutually and almost equally, but sometimes you need a bit of your fortune if you go for premium and fast services.

FORUM DISCUSSION

Discussion forums are a great way to advertise to a target group of customers. Online forums/discussion boards are around for just about every topic you can think of, so in this place you get a group of people who are genuinely (and only) interested in the same topic, product, or service that you’re offering. . So, all the people present in that discussion are your leads, all you need to do is throw high and hit at the right time. Google and yahoo also have their own dedicated Q&A/discussion forums, writing and promoting your articles where you can get good results.

UPLOAD A VIDEO

Written, print, or text media are good forms of marketing, but short videos about your services or products are a great form of marketing. Here, people just need to watch your video for a few seconds, or maybe minutes, and understand what they really mean. In this way, they quite easily skip the traditional and comparatively boring way of reading the advertisement, newsletter or promotional messages. The most common platform is YouTube, where you can upload your own personalized videos for free, or go for a paid promotion where very short promotional videos (by YouTube) are inserted among other videos that may be little known to people and therefore Therefore, there are more chances for people to watch the promotional videos.

DIRECTORY LIST

Web directories or link directories are directories on the world wide web (www) that link to other websites and classify websites based on their content. In simple words, directories are not search engines but simply an online directory that lists websites based on categories and subcategories. There are a large number of web directories that offer free, paid, reciprocal and affiliate links based on your choice. If ranked correctly, directory listing is a great form of online marketing. DMOZ, Yahoo, Digg are some of the most famous online directories.

ONLINE OFFERS

Discounts always attract customers, even if they don’t have much to do with the product. They stop to take a look at what is on offer. Sometimes this paves the way for the person to think deeply and consider taking the deal just because they are getting it at a great price. There are many websites where services/products are offered at reduced prices. Consider checking out Snapdeal, Groupon, Timesdeal, and a few others.

AFFILIATE PROGRAMS

After all these efforts, if there is still a problem left in the sales process, affiliate marketing is always there to promote direct sales of the product or services, where a small portion of the profit is given to the promoting publisher or vendor. sales. It is a performance based marketing system and the affiliate earns a percentage of profit for selling or helping to sell an item by applying any of the marketing techniques mentioned above or their own techniques. One of the common ways is to place advertising links or banners on other’s sites with their permission, and if a sale occurs from their website, we must pay them a defined amount or percentage.

With a bit of experience in website publishing and promotion, I hope these factors can really come in handy when you’re trying to do some marketing for your new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have made a mistake. Good day.

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