Digital Marketing

See how easily you can build and monetize your email marketing list

You may be missing a lot of new leads if you hide your email sign-up form in the bottom footer section of your home page.

It is a mistake to underestimate the purchasing power of a well-targeted subscriber list of people who have given you their permission to email them.

Also remember that email lists degrade over time as people may stop using their email addresses or unsubscribe from your list. So you need to continually add new ones to keep your subscriber list up-to-date and responsive.

Be sure to use a professional email list management program to handle the entire subscription and delivery process while protecting you from spam complaints.

Let’s say you already have a growing reputation for writing interesting and useful information.

And he’s also amassing a following on social media. Why not vigorously develop and monetize your email marketing list? That way, you can continue to offer valuable content that your audience wants to read, as well as earn money in return.

Here are four easy-to-implement ways to build your email marketing list:

  1. Cross-market by listing a noncompetitive company that is in or related to your industry.
  2. Include your email implementation plan on another small business’s subscriber list. You can perhaps offer a percentage of the profit in return. The great thing about this list building technique is that your product is exposed to a completely different market base. Remember to avoid discriminating based on the size of the email list. Network with other entrepreneurs in online forums and see what other ideas they can come up with to get more out of the joint venture.
  3. Produce short how-to videos and share them on Vimeo and YouTube. The instructional material must, of course, be consistent with your business. Please note that its purpose is to build your list and not to show marketing videos. Educate your potential viewers and then entice them to sign up for your email list by posting your website URL in the video description field. Transcripts of your instructional videos can also be turned into articles, and you can publish those articles in free ezines and online article directories. And remember to include a link to the actual instructional video within your article.
  4. Write relevant and useful articles for free ezines. Submit short, helpful articles to free article websites. Make a strong call to action in your author’s bio and resource box. Offer a free report, whitepaper, or e-book in exchange for the email address. That will drive traffic to your site, where you can collect email addresses to build a sizable email marketing list.
  5. Run a contest on your site and offer nice gifts. People who want to join your contest can do so by registering with their email address on their registration form.

So stop hiding your email signup form and start a campaign to provide high-quality content that will bring you exciting online income for years to come.

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