Social Media Marketing Strategies and Benefits: Strategies That Guarantee Benefits for Businesses

The day of darkness is no longer a challenge to overcome. social media marketing (MMS) it has eliminated the concept of obscurity or the need for feverish marketing strategies to be counted among the who’s who in the business or professional yellow pages.

Social media engagement can help you retain customers, find and develop new ones, and manage your company’s reputation, among other benefits. SMM as a new addition to your traditional marketing method is nothing like buying the latest fashion accessory. If that’s the approach or mindset you take, then it’s like marching in a loud band on your new trumpet, only you have no idea how to play it let alone harmonize and make music! You may need to take trumpet lessons to get started.

The importance of having an SMM strategy

Taking the time to put together your social media marketing (SMM) strategy is the only place to start this new journey. Putting together a winning social media marketing strategy is one of the least expensive yet most effective ways to attract business and increase profits. However, don’t jump into tweeting just because everyone else is. A LinkedIn profile right next to your competitor’s won’t do you any good without a strategy. At this point it is about the ‘how’ and not the ‘what’.

An action plan (how) to reach your goal is your strategy. It’s military terminology and it implies life or death. You make a strategy to win. Without a strategy, you enter the arena expecting life or death, with no idea what to expect. With a strategy, you work your way to your desired goal.

First steps: 6 dimensions to consider when developing a strategy

There are some parameters that you need to identify in order to form a good strategy. You can get an idea of ​​these by answering the following questions dealing with each dimension you need to consider.

1. Why do you want to enter this field (social networks)? Three possible reasons can be: a) create awareness b) increase sales c) brand promotion. Focus on one of those aspects. At this point you need to keep in mind that without awareness you won’t get sales and brand advocates are existing loyal repeat buyers.
2. What is your current position with respect to your potential audience? a) Nowhere b) aware c) unique customers d) regular customers e) advocates or fans. Focus on two adjacent criteria to start. Build your strategy around these two: how will you get from A to B or from B to C?
3. How will your target audience use social networks on the Internet, what are their media interests? This will depend on your age group, interests, and other patterns of social behavior. Young people love contests, giveaways and giveaways. Plan how you can include these interests in your rewards programs.
4. What is your USP (unique selling proposition)? This does not mean product features. This means ‘the one thing that makes your company unique’. Define it and coin a word that says a lot and attracts attention. This can be your first step towards building your brand. Once you figure this out, get a trademark or copyright to your brand identity. The author of this article once used the USP shown here for one of his sites: “Turn your website into an online television.“The idea was to differentiate your business from other web design companies by focusing on the use of online video. What is the USP of your company?
5. How will you encourage their engagement on social media in real time? Social media is all about developing relationships with people with the goal of gaining brand advocates, ultimately to increase revenue. Your personality plays a vital role here. Give them a human face to interact with.
6. What will your monitoring tools be? Keeping track of all the online conversations about you or your brand is vital. Invest in one of the many tracking tools available online. Tracking web traffic, conversions, and repeat buyers are part of this. Set up your key metrics to measure your success too. Most of these tools are available for free.

Benefits you can expect

The benefits of social media marketing are many and multidirectional. You can reap several benefits at once if you make a sincere effort to participate and become a part of the online community. In fact, fledgling small businesses thrive on these popular social networking sites. By keeping your strategies in place, you can progress to enjoy the following benefits.

Advertise!

This is your chance to tell the world about your business, why it is unique, and what you can offer them. Most of these social networks are absolutely free to join. You can provide a link to your main website, blogs, and other online presence. By linking up with others, you automatically get a shot at their network of friends and acquaintances. It is best to start your social media presence with LinkedIn, Facebook, YouTube and Twitter.

Reduce costs, increase revenue

In financial terms that entrepreneurs like to hear, there are two main benefits that engaging in social media can have for your business. Social media marketing can stimulate growth by creating a great sales funnel in terms of leads, conversion rates, customer accounts, sales per customer, and revenue, while also reducing your marketing overhead. , advertising, customer abandonment, etc.

Develop a dialogue with the consumer

SMM will engage, help you understand and respond to your target audience or potential customers. This type of public expression is widely seen on blogs, social media, wiki articles, and other web 2.0-based media. It’s important to foster a dialogue where you actively listen to what your consumers are saying as you engage with them about your latest offers or products.

fast results

If your press release or ads appear on the front page of some social networks like StumbleUpon or Digg, you can expect thousands of hits to your site. However, it is important to remember that generated traffic is not the same as conversions.

friends who become fans

Social networking sites like Facebook are one example of how you can take advantage of your huge list of online friends who will agree to be your advocates or fans promoting your business to their friends and acquaintances. People would rather buy from a company that others recommend than a faceless entity.

Overcoming the inefficiency of online ads

A blog that you constantly update with helpful, easy-to-read material that is relevant to your business and links to your main business website will overcome the burden of ineffective ads that you pay for to gain visibility.

SEO Benefits

The higher the number of back-links and links to your website on the web, the higher your search engine ranking will be. Therefore, having a presence on most of the social networking sites such as LinkedIn, Facebook, StumbleUpon, Twitter, etc. can give you SEO benefits. However, it is important to develop an online following through community involvement.

The business world has only just begun to scratch the surface of the power of the internet and social media in marketing. The stage is set and now is the time to plan and enter the SMM arena. With your unique strategy, you’ll be way ahead of your competitors and others who jump in blindly because you’re in the news and everywhere on the internet, where it’s talked about.

Be prepared and you’ll attract prospects and grow your market base well before halftime, reaping several benefits during this momentous hour in marketing history. To get started, contact Trump University about Internet Marketing and Online Branding Seminars and Webinars. Take action today and join the universe of social media and online promotion.