Digital Marketing

Why Instagram changed its policies

There has been quite a stir in the media world regarding the well-known photo sharing app, Instagram. What exactly is happening?

Does Instagram (Photo Facebook) want to make money using your information without telling you? Honestly, that shouldn’t come as a surprise. Instagram, the popular photo-sharing service bought by Facebook this year, is the subject of a storm of outrage on Twitter and other sites after a change to its user agreement hinted it could use shared photos in ads.

The main reason why:

Money, money and more money.

Users do not realize that Instagram does not produce any monetary value. Instagram chooses not to rely on in-app ads to improve the user experience. The company that created it made $0.00 and yet had millions of users. It makes sense, as there are no ads or promoted links within the app.

Last September, Facebook bought the company. The cash-and-stock deal was worth $1 billion when it was announced in April, though it dropped to around $740 million when it was completed due to Facebook’s stock price plunge. That’s almost a $300 million loss.
Oh.

It’s unclear if anything substantial has changed in Instagram’s new terms of service, which were published on Monday and will go into effect on January 1. sixteen.

As in the previous case, the service reserves the right to use the shared photos for whatever it wants, although the photographers maintain “ownership” of the photos.

Of course, this caused a social and media frenzy, as many users began to wonder about privacy issues.

Instagram announced the change in a blog post, but did not initially explain its intentions. The updated terms suggest that Facebook wants to integrate Instagram into its ad serving system, which can, for example, promote an item by telling users that their friends like it. This is quite similar to the current Facebook ad serving system. The new terms make it clearer that Instagram could use your photos to market to friends rather than a business.

However, yesterday, Instagram announced that it was a miscommunication. In reality, they just wanted to experience different aspects of the ads.

I dodged a bullet there, Mark Zuckerburg. Facebook seems to have dodged a lot recently.

Still, users are upset. So annoying that many similar photo sharing apps like “flickr” app are getting huge amounts of downloads in the last few days. But as everyone should know, posting images and information on the web thinking it’s private is, well, ignorance.

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