Calypso is almost dead in Trinidad

Some time ago, I got my hands on this CD – ‘Calypso Awakening’ from the Emery Cook Collection. I highly recommend that everyone get a copy of this. If you want to hear real, authentic Calypso, this is a must have in your CD collection. When you (my partner Trini) listen to the songs on this recording, you’ll hear for […]

Define a Successful Entrepreneur! Come on try!

How difficult can it be to define a successful entrepreneur? You open your browser; you start googling successful business people and you start looking for common characteristics. Is it their knowledge that makes them successful? Or maybe your teamwork skills? What about the influence of their parents? Lucky? You will soon realize that whatever you can see on the surface […]

6 Ways To Make Your Online PR Boost SEO

If you think PR is dead, then you’re missing out on the great brand visibility opportunities that come with PR in this digital age. Of course, times have changed. The old traditional PR tactics that are expressed in strategic event coordination, crisis communication, reputation management, trade shows, sponsorship opportunities, outreach, press release distribution, and leveraging traditional media (radio, television, newspapers) […]

Do you know what sale by owner means?

Nowadays everyone has seen the signs in the front yard that say “For Sale By Owner”, but what does this really mean? Is it going to be a legally correct deal for both parties? Does it really save money? The answer to both questions is yes, but it requires a little more work on the part of everyone involved. For […]

Do Fake Online Reviews Hurt Internet Marketing Agencies?

Late last month, the New York Attorney General’s office announced the results of an investigation it conducted into the business of creating false online reviews for various businesses. Although it is not a widespread practice for Internet marketing companies, some companies have performed these tasks. Attorney General Eric T. Schneiderman confirmed that 19 companies signed agreements to refrain from posting […]

Cease and Desist: What to Do (Besides Panic) When You Get This Letter

When clients need to create marketing tools for their businesses, including trademarks, advertising, brochures, direct mail, websites, signs, and other highly visible print and digital communications, they often ignore and sometimes disregard the strict laws that protect copyrights and trademarks against infringement. . However, if the owner of the record detects a copyright or trademark violation, they can task their […]