Why use audio to create information products

Audio is a great vehicle for creating content-rich expert interviews.

I started using it when I started my business in 2001 and am still using it today.

If I had to do it again, I am convinced that I would have done it the same way, even given the recent increase in the number of videos on the internet. That’s because I still believe that in terms of capturing the participation of the mind, that is, my message within people’s minds, audio offers definite advantages.

Ease of use is one of the great advantages of audio. All you need is a tape recorder and a phone and you may be on your way to earning dollars for your business.

Another great advantage of audio is that it is cheap. You can buy a digital recorder at places like Circuit City and Radio Shack for about $ 50, a very affordable form of marketing. Editing software can be purchased online for even less than that.

If you want the experts you will be interviewing to feel comfortable with, use audio. Tell them it will be like having a conversation on the phone, which is exactly what it is. They will feel relaxed when you interview them and because in that case they are more likely to deliver results in terms of content.

Ease of use is another great aspect of using audio. If people miss something during one of your interviews or find something they want to listen to again, it is very easy for them to stop recording, rewind, and play again. There is a certain peace of mind that comes from using audio. You know that it is quite easy for your audience to hear your message.

Another reason to choose audio as a medium to promote your business is the convenience factor. Think about it. People drive and listen. Garden and listen. Jog and listen. They don’t do these things and watch videos! If you want to maximize the chances that your marketing message will be heard, it makes more sense for you to create a product that fits your potential customers’ lifestyles, rather than forcing them to stop what they’re doing and watch.

Finally, you should consider using audio over video because it is easy to distribute. Digital technology has created an environment in which people share files. Your interview may have originally been played on a prospect’s iPod, but if it’s a good one, it will most likely end up on the prospect’s friend’s MP3 player, cell phone, or blackberry. Instead of worrying about this trend. Smile. His use of audio helped his message be heard by more potential customers.

If marketing is about getting your information into your potential customer’s mind, consider using audio. Audio is cheap to produce and easy to reproduce. More importantly, it is likely to be heard and possibly shared, which cannot be bad for your business.