Digital Marketing
10 great tips for webinars
Great webinars generate qualified sales leads. They require planning, practice and constant monitoring. Here are 10 tips that are sure to work for you.
- Plan, plan, plan – Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics, and follow-up.
- timing is everything – Schedule your webinar when the largest number of people can come.
- If your audience is national, hold the webinar in the middle of the afternoon, that way people from all time slots can attend.
- Tuesdays and Wednesdays are generally the best. People don’t just start or end their week.
- Study your key audience and develop a targeted marketing strategy.
- Try different messages and ad sources. be creative. See what works.
- Activate networks. Word of mouth is key, so include an “invite a colleague” link in all exchanges with potential attendees.
- Make sure the content is informative and your speakers are interesting.
- Get insights from your sales team.
- Involve your entire marketing staff.
noubliez country – All speakers must use landline phones with headsets and have a hard copy of their presentation in front of them.
- Technology is not infallible. Prepare for all calamities. Schedule at least one run that covers:
- web conferencing technology
- Presentation and time of the webinar
- Questions and answers
- How to handle a loss of audio or web access
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