Digital Marketing

7 strange consequences of success

The word money is loaded with implications that affect our personality, relationships, and how we feel. As you can imagine, a lot goes through our brain when we contemplate money matters or questions, and some of it is just getting started. Our brief study revealed these unique observations.

1. Money makes money

Customary wisdom influences our belief that if we have more of something, the less value we place on its importance. But that is not true when it comes to money. The more money people are paid for each hour of work, the more important that money becomes. Because money paid for work is strongly tied to beliefs and feelings of self-worth and self-respect, it can by no means be enough. The more we receive, the more we want and the more time we spend concentrating on it.

2. Losing money hurts like hell.

Loss of income in any given situation is known to be comparable in relation to psychological and physiological distress. Researchers are discovering that owning money is actually a protector against pain, creating a buffer against discomfort. This may not come as a surprise to some, but people hate losing money far more than they enjoy making it, suggesting that this loss aversion may well have evolutionary roots. For our primitive ancestors, threats or loss of personal possessions were a higher priority than the discovery of opportunities, simply because opportunities could possibly reappear, but a threat may very well be final.

3. Cash kills worry

What do I mean? According to a recent study, money actually reduces empathy and consideration for fellow citizens. Indeed, one of the crucial ways that humans honestly empathize is by studying the facial expressions of other humans. The simple fact that someone has an unhappy face encourages you to share their sadness. But nevertheless, if you are rich, not so much empathy is exposed. Today’s people with fewer financial worries are conditioned to react to many weaknesses and threats, indicating that they may have become more accustomed to social attitudes. Wealthy people can simply browse without the need to worry about numerous threats, so they have actually developed a natural tendency to ignore how other people really feel.

4. Mixing money with macho masculinity

Rich and successful men seem to be programmed to seek social dominance and will behave like idiots trying to achieve it. Not only do they seem to become a much more attractive man from a woman’s perspective, but they also begin to acquire a particular social dominance.

You may have already observed this irrational phenomenon in action. We’ve all seen the lean, strong and supremely confident guy walk into a room full of people and draw the attention of not only the ladies, but also a submissive look from the guys.

Irrationality carries over to the boardroom level where challenging negotiation decisions are made. The toughest bargainers had an average testosterone level more than 50 percent higher than the typical profile in the rest of our study.

5. Cash vs. Credit Equals Brain Dilemma

Online marketers fully understand that we dispense with credit cards more than cash. That could be because our common sense tells us that plastic money is a problem for the future, not the present. Gift cards and reward cards issued by many stores further mislead us into believing that in addition to not spending any money right now, we’re actually getting merchandise back by racking up miles, points, and whatnot, which it fuels our desire to spend even more. People will pay more just to get points on their card knowing they’ll get a nice lump sum or free weekend payout later instead of saving a hundred or two now. Such is the allure of reward credit card ownership, and it’s enough for most people to use them out of choice.

6. More Cash, Less Integrity

Just thinking about money can lead you to behave in unexpected and unethical ways. University researchers found that people seemed more inclined to lie and make immoral choices after being exposed to money-related words.

A simple exposure to the concept of cash-related ideas triggers an entrepreneurial decision frame of mind in selected study participants, causing them to consider selfish choices in cost-benefit calculations and promote their own interests without regard to moral codes and practices. . This exposure to wealth has a habit of turning people into dangerous individuals. The researchers found that those who owned luxury vehicles were many times less courteous to pedestrians than drivers of less expensive vehicles. They were also found to be nearly four times more likely to cut off and bully other drivers.

7. Filthy rich rude

People today are supposed to admire wealthy businessmen, but most of us would be just as happy to see them endure a period of hardship and discomfort. Research has shown that low-income families despise and mistrust wealthy individuals—so much, in fact, that many of us get nervous when we see or hear them fighting in a tight corner.

Most people often associate apparent gains with imagined social harm, and again, according to research, they may be perfectly justified in this particular belief. In conclusion, contributors throughout the study were asked to rate a variety of real and fictitious companies. All participants ranked the organizations seen as having the highest profits with the highest overall wickedness and misconduct, regardless of what the actions of that particular company or industry actually were.

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