Regardless of the form it takes, whether it’s an ad, a YouTube video, or a commercial with original promotional content, effective video marketing can do wonders for a business in any industry. Any business, whether a large corporation or a small business, can use digital video to increase awareness of its products and services both locally and nationally. If executed […]
Communication plays a key role in all facets of a business. Effective workplace communication starts with not only finding your own voice, but also finding the right tone of voice to get your message across. The business letters, memos, and letters you write can benefit from an authoritative, expert style. When you communicate well with your clients and within your […]
What really quite rude phrase was the only full anagram for Fawlty Towers as depicted in the titles of the pivotal 1970s sitcom? It was used in the penultimate episode (meaning the eleventh – this show was about quality and not quantity), The Anniversary. All anagrams used in the title sequences of other episodes were only partial anagrams; that is, […]
If you have ever purchased or thought about purchasing supplements online, you know that a seemingly easy task can often seem overwhelming with a tidal wave of questions and doubts running through your mind. What is the best supplement for me? Does it have potential side effects? How fast will the delivery be? I hope it’s not fake?! These are […]
The title of this article may sound provocative or even unattainable, but in reality, if you put your mind to it, it is perfectly possible to create a high-quality information product in less than 48 hours. The thing to remember is that with infoproducts, people pay for information (the clue is in the name). They don’t want fluff or filler. […]
If your business is in commercial or industrial sales, you are used to changing market forces. Sometimes your business gets ahead of the curve and experiences rapid growth. Sometimes you just stay afloat: you don’t lose ground, but you don’t make measurable gains either. Revenue is the barometer that informs how the market measures the effectiveness of its sales, marketing, […]
As a small business owner, chances are you spend a great deal of time trying to figure out new ways to win customers over. Marketing can be a fun or stressful business. The key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific type and stick with […]
Subject: 6th Grade Language Arts – Segregation and Roll of Thunder, Hear My Cry Allotted time: 90 minutes Organization: large group Objective: Students will demonstrate an understanding of the components of a narrative by using segregation images to write the narrative. Student worksheet available at http://www.trinaallen.com/rollofthunderstudent.html Teaching mode: live Provision for individual differences: students mix heterogeneously. The combination of modeling […]
Smart Pricing: Anything But Smart If possible, try to avoid Google’s “Smart Pricing” scheme. With Smart Pricing, Google gives advertisers a discount based on how popular or “worthy” their website is. They tend to base this on their site’s click-through rate. So if your website has a high click-through rate, then the perceived value of your site is high, so […]
Without a doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when they look at your ad. It’s an ad for your ad. The sole purpose of your headline is to get your prospect to continue reading your ad or sales […]
Recent Comments