For starters, physicians should know that, in 2011, the American Medical Association issued guidelines in its Code of Ethics for physicians using social media: • Physicians must safeguard patient privacy and confidentiality online and via text message, and must refrain from posting identifiable patient information; • Clinicians should realize that privacy settings are not absolute and that once on the […]
The art of persuasion was one of the pillars of Aristotle’s teachings more than 2,000 years ago. Aristotle taught three persuasion techniques, which he called ethos, pathos, and logos. These techniques have been used by writers and speakers ever since to change the opinion of others. Which technique works best depends on the audience the writer or speaker is addressing. […]
Remember in childhood we used to play at identifying company name or company trademarks just by looking at their logos? It was really a fun game because many times we used to say the name of big companies instantly just by looking at their logos, unlike some logos that seemed non-existent before. Well, this is the strategy behind creating a […]
Until recently, the term ‘corporate social media’ was defined as a refined and sophisticated profile of a brand and cautiously generated posts. The fundamental objective of corporate social networks was to generate influence, promote brand recognition and, finally, sell the products or services. Although the concept of corporate social networks has not changed, the procedure has undoubtedly been transformed. With […]
If you’ve been following our blog lately, you’ll notice we’ve been talking a lot about social media and the need for strategy. Yes, social media is definitely also about sharing others’ content and spontaneous posting, but an overall social media marketing strategy is essential. One of the central concepts in any strategy is planning, and in this case, we are […]
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