The psychology of color will make or break your bestseller

The psychology of color is the most important question I receive on a regular basis. The reason is its importance. Color is a trigger that is associated with traditions and used in marketing over the years so well that it must be respected or sales are lost. Color will also trigger reactions. It is given. That’s why you need to know how to choose the right color for the right reaction at the right time. Due to the relevance of a color to marketing success, I always like to keep sharing and iterating in some cases, which colors to use and when. Here are eleven of the basic colors.

These colors work for US activators only. Every country, culture, has different representations for the color. Even if you are selling to Asian culture in the United States, the colors will change. Know who’s selling colors and the sales will bloom like a rainbow of tulips in your garden.

quick list

Red

Red generates excitement, shows strength, is used to express sex, passion, speed and danger. Use it appropriately and it works extremely well.

Blue

This is the most popular color. Why? Because it builds confidence, it reminds people to look/dream about the sky. So it builds trust, conveys trustworthiness, a sense of belonging, freshness (in the 80s sense), refreshing and clean.

Yellow

We think about the sun and the light of the sun, about its warmth, about being joyful and happy. Pair it with blue and thoughts of sitting on the beach or gazing at the ocean connect.

orange

Orange is not used much in marketing. On a computer screen it loses its tonality. When it is clearly visible that it is orange, it conveys joy, triggers childish behaviour, great in workshops if you want to bring people to that place, it also conveys warmth and vitality.

Green

When we think of green, we associate it with trees and grass. This brings associations with nature, freshness, coldness. It also means growth and abundance. Money is green and we automatically associate green with prosperity.

Violet

Royal Purple displays images of royalty. Handed down through the centuries from religion and palace decorations is not going to change any of our associations today. Purple signifies spirituality and dignity as well.

Pink

Usually associated with femininity, it means soft, sweet, affectionate and often security. The security of maternity and everything it represents. As mature females, they sometimes lose their feminine side due to the rigidity of business. To bring it back, surround yourself with pink for a year. Pink blouse, suit, watch and household items.

White

Black and white are not actually called colors, but we recognize them as such. White represents pure, purity, virgin, clean, youthful and soft. This is why white backgrounds work better than black backgrounds on a website.

Black

Black can trigger the representation of the dark side of things in certain situations. Usually when black is the dominant color on the page. It can also represent sophistication, elegance, mystery. Black clothing is seductive and will therefore represent the same in many marketing materials, if only a conscious, non-verbal trigger.

Prayed

Gold is worth more than silver or copper but not diamonds. Since we have been taught to associate gold with value, which is exactly what is triggered when we see it in marketing materials. However, it can rarely be used in marketing materials because the color usually doesn’t duplicate well. On the net, people get confused a lot with yellow and what yellow represents.

Silver

Silver also represents prestige just like gold. It is also a difficult color to express on the Internet or in printed materials. Send cold or scientific signals. This is why silver kitchen appliances sell so well. It also represents cleanliness in some cases, especially in kitchens. These are not all the colors of the rainbow; They are the most important in marketing. Use them wisely and they will make all the difference in sales, or in the type of response you are looking for.