11 Profitable Reasons To Use Ugly Yellow Signs To Generate Real Estate Leads

During my testing of over 5000 ugly yellow signs, I have identified 11 profitable reasons why real estate agents should use them to generate leads for their business. Now more than ever real estate agents have to think outside the box to be competitive.

1. Low cost. At around $ 1.98 per participating poster, they are lower than any other advertising medium.

Consider the cost of a newspaper line ad that is between $ 85 and $ 100 or a weekend home display ad between $ 250 and $ 750, then there are the house magazines that charge roughly between $ 300 and $ 600 or how about thousands of dollars spent on a single direct marketing postcard mailing?

2. It consists of advertising due to its low cost.

One of the main reasons for any business failure is a lack of capital for consistent marketing. At $ 1.98 per signal, agents can stay consistent with their lead generation plan.

3. On demand: generate leads quickly and easily when you want them.

Generating leads from real estate buyers when you want them has several benefits. They help make your real estate lead generation and business reliable and predictable.

Too many real estate buyer leads can be overwhelming. Agents often spend hundreds or even thousands of dollars on a lead generation campaign and are overwhelmed by the response and unable to follow up on leads, leading to heavy losses.

Ugly Yellow Signs will generate a ton of calls for you, but if you’re feeling overwhelmed and can’t answer with all the calls, you only have a few dollars left. And of course, you just have to put up signs, as needed, to build your lead generation funnel.

4. Consistent message delivered perfectly hundreds of times.

Having a well-written recorded message to use with your signs has such a positive impact on the response, because a recorded message is not threatening, so potential customers are much more likely to call your sign when there is no threat from an agent. on the other side of that call.

Plus, a recorded message is delivered flawlessly every time consistency is maintained. We, as agents, get bored of saying the same message over and over again. So sometimes we can change it, or be a little lazy and not deliver it the way we should, every time.

5. They act like a sales force that works for you day and night.

They are like having sales professionals on your team working 24/7 without ever complaining. They get to work on time and never ask for a raise, not even a vacation from work.

6. It doesn’t matter what level your business is at: they work.

If you’re a new agent, you could launch your entire business with nasty yellow-placard strategies. As a new agent, the capital to run your business is usually a bit tight and you will most likely want to keep it at $ 1.98 as a sign that anyone can ring the phone and start trading.

Seasoned real estate agents looking for options to replace the high cost of ineffective lead generation methods with highly effective low cost strategies will find that ugly yellow signs can reduce expenses and increase bottom line results.

7. They have the ability to target specific areas and neighborhoods.

One of my favorite things about them is their ability to generate specific leads in specific areas and neighborhoods. This can also be done with other types of advertising, such as direct marketing, but it is much more difficult and expensive to do.

8. They have the ability to target the type of potential customer.

With its flexibility, I can target a specific type of potential customer, such as first-time home buyers, up-market buyers, luxury home buyers.

9. They are unique in their ability to differentiate YOU in their market area.

With so many agents of me doing the same thing too, the ugly yellow signs help you stand out from the crowd of other agents, just like you stand out from other signs on the street.

I get listings all the time because of the attention my signs give me. I’ve been specifically asked countless times, “Are you also going to use those yellow signs for my property?” In fact, they are part of the presentation of my listing.

10. Increase the chances of selling your own ads.

As I mentioned in the article “The 7 Myths, Ugly Yellow Signs will not increase the percentage of double completion of your own list by 50-75%, but will increase the odds of selling your own list by 20-30%, which is significant when translated into real world dollars.

11. TARGET BUYERS.

From the day you become a real estate agent, you are told that you must list to last. Get listings and lots of them. These days everyone seems to have a lot of ads and there are no buyers and the ugly yellow billboards point to buyers.