3 SEO tips for YouTube videos
YouTube is today the second largest search engine in the world. It has a huge untapped source of traffic. It boasts of having more than 30 million visitors every day. Below are three simple yet very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.
Search video keywords
Just like anything to do with SEO, you need to do some keyword research. The goal here is to find the keywords whose results appear on the first page of Google. These are called video keywords. Optimizing your video for keywords that don’t have any video results on Google will mean you’ll only get traffic from people searching on YouTube. Conversely, if you correctly optimize for video keywords, you’ll get targeted traffic to your video right from the first page of Google.
The best way to find your much-needed video keywords is to do a keyword search specifically in your niche. After finding the keywords, use Google Keyword Planner to find out if the keyword has enough search volume each month. The threshold that the search volume for any specific video keyword must meet to qualify as sufficient is typically three hundred searches each month. If a keyword gets at least three hundred searches per month, that means it gets a decent number of searches on YouTube.
High quality videos
The most useful YouTube ranking signal is user engagement. No matter how hard you try to optimize your video for search engines, if it’s a low-quality video, it won’t rank. YouTube generally judges your video based on how YouTubers interact with it. And how does YouTube know this?
There are a variety of metrics that YouTube uses to determine if your video is of high or low quality. For example, consider video retention, comments, people who subscribe after watching, how many people share your videos on social networking sites, how many people like your video, and how people use the thumbs-down feature. You can agree that these things will reveal a lot about the quality of your video. So, produce high-quality videos that make users fall in love with your videos, and your users will thank you just the same.
Description
YouTube video description is very important. Google and YouTube generally rely on your video’s text description to determine the content of the video for classification purposes. You must describe your video taking into account the following:
–Put your link at the top of the video.
–Description must be at least 250 words.
–The first twenty-five words of the description must contain the keyword.
–Include the keyword 3-4 times in the description.
Equally important are the tags, the video title, and the video file name. Use them with SEO in mind.
If you do these things right, you will see exponential growth in your audience numbers as you will rank well on both Google and YouTube.