Content Marketing: A Closer Look at Theory and Application
Content marketing is often considered the next big thing in internet marketing. Business owners who are aware of the risk are likely to be surprised, because any business solution that is hyped up should not be easily accepted without a thorough understanding.
Therefore, before getting into the development and actual implementation of a content marketing strategy, it is crucial to have well-defined business objectives and the purpose of content marketing, especially for branding and positioning your business. Once you do this, you can easily recognize the objectives of each step and make your decisions and applications.
Content marketing, as the name suggests, is marketing anything through the use of content. In a fuller definition, this type of digital marketing is all about creating videos, blog posts, images, infographics, webinars, podcasts, and other forms of media that engage people and create a positive association with the brand.
In a business context, content marketing is a strategy to create lasting relationships with your target market. Conventional advertising strategies are conceptualized to attract viewers using images of customer value. On the other hand, content promotion deepens the discussion on customer needs and thoughts through the value-driven platform. In a top-down perspective, content marketing is the creation of various customer engagement platforms that could help meet customer needs and distribute information about your products and services. Your blog posts, videos, articles and images become the face of the business, showcasing your authority and personality and drawing customer connection in the process.
After understanding the theoretical basis of content marketing, the next thing to do is take a closer look at the application of this theory. The implementation of the content strategy is a matter of finding, forming and developing relationships with customers through different platforms. Marketing research reveals that customers spend about 60% of their time on this platform even before contacting sales, and content is important in providing answers to their questions and concerns.
Blogging is a very important tool for content promotions. About 80% of digital marketers who run a blog received higher ROIs for their inbound marketing campaigns. Blogs cover the development and tracking of visual and textual articles, created to deliver value to customers. In addition, bloggers must also respond to comments within the blog and social networks.
Other marketing platforms have their own responsibilities. The channels you use will depend on your budget and resources. The main platforms are videos, articles, and webinars. But your marketing collateral depends on your niche, available resources, and business objectives. Regardless of your industry, it is essential to base your strategy on solid marketing.
Before going into the details of planning and implementation, it is crucial to lay the foundation of any marketing campaign to define the approach. Without a deep understanding of your business objectives and your available resources, any type of online marketing will only fail mainly due to a lack of direction. Before you write your first article or start shooting your videos, assemble your team and lay the foundations of content marketing.