How to make your web design color choices sell for you

Colors are such an important ingredient to your web design that it cannot be stressed enough. We all know that different colors affect people’s moods to varying degrees, so this will also affect customers’ perspective of your company.

You’ve probably heard people talk about being green with envy or a person who is depressed seeing black. Of course, seeing red shows a great deal of anger like the bull going after the matador’s red cape. Therefore, colors will affect the various moods of the people who visit your website, so pay attention to the following notes on the moods that come with all the different colors.

Neutral colors

Black is very often associated with death and depression, but also with sophistication and elegance, as in a black tie affair. Often people selling jewelry, for example, will opt for a lot of black in their web design. Gray is many times the choice of people in the business world as it signifies trustworthiness and being conservative. These are great business colors for web design as long as they are used with a second color. White represents cleanliness and purity at least in our western culture, like marriage, but in eastern cultures it means death. This is one of the most commonly used colors in web design when it comes to page color. Brown – Gives a homey feel to earth tones. Most of the time it is favored by site owners who sell natural products and services.

fresh colors

Purple has creative abilities fit for royalty, especially the darker shades and the lighter romantic ones. It is often seen in web designs for dating sites or beauty sites. Blue shows confidence and intelligence. It has calming effect on. Green is known to be associated with negative emotions like jealousy, but the positive side is wealth and having a lot of money. One can choose this color for web design if their site deals with money.

warm colors

Red draws a lot of attention by emphasizing something you want to stand out and can raise your blood pressure, so be careful how much red you use when it comes to your web design. Pink is the most feminine, romantic and innocent interpretation. This is a color that craft sites or baby sites seem to prefer as web design colors. Orange is known to stimulate the appetite on vibrant fall days. Yellow is for happiness and warmth, but the opposite is cowardice or weakness.

Now that we’ve gone over all the colors, we need to talk about colors that would be complementary to place on a website. You’ll need to decide if you want your message to grab people’s attention or if you want to create a feeling of warmth.

The atmosphere you want can be achieved by looking at what colors would suit you the most. The best background color is probably white, as it shows off the other colors better so they stand out and add definition. You could have one as your dominant color and use another as your complementary color. Mix them up to make it pleasing to the eye. If you prefer to use one color scheme, you can use different shades of the same color to different degrees.

Then, if you want to grab the potential customer’s attention right away, use two or more dominant colors to make them stand out. Remember though this could backfire on you as vibrant colors could irritate a lot of people. Try a few different combinations until you decide on the right combination for your web design.