Digital Marketing

Instant Strategies You Can Use To Monitor The Success Of Your Email Marketing Campaign

Anyone can start an email marketing campaign with a business, but you may not know how to measure the success of your email campaign. This is harder to track than most features on the internet, and sometimes the companies you hire may not tell you exactly how effective your campaign is. Here are some ways to make sure you’re getting your money’s worth.

Check your hard rebounds

The definition of a hard bounce is the unsuccessful delivery of an email due to a permanent reason, such as a non-existent email address. A hard bounce will tell you that the message should not be forwarded because there is no one to open it. By checking your hard bounce count, you can weed out non-performing email addresses and build a more successful email list. Let’s face it, what’s the point of emailing anyone expecting a response? Developing a system without holes will only improve your email marketing campaign.

Cancellation requests.

An unsubscribe request occurs when a person chooses not to receive email from your company. It requires a web-based mechanism where people are asked to remove themselves from an email list. The request must be honored within ten days. It’s important to see the rate at which people are removed from your email list. This knowledge can provide you with insight into what you might be doing wrong. You can answer questions about which emails recipients find effective and which recipients reject them. If the unsubscribe list has a high percentage, chances are you or the company you hired are doing something wrong.

Check the click through rate (CTR)

Click-through rate is the percentage of recipients who click on a link out of the total number of recipients who see the link. This is done by dividing the number of unique clicks by the total number of emails. Typically, your email will have a link for recipients to click on, likely directing them to your website. It is one thing for a recipient to simply read the email, but another thing for them to take action on it. It’s a good sign for your campaign if the recipient visits your website via a link in your email.

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