Marketing Manual Sample Outline
The key to success in any business largely depends on your ability to market your product or service. MBA students often spend years studying marketing as it encompasses and relates to almost all business operations. If you own a small business, you know the value of marketing, even if you don’t have an MBA or an MBA specializing in marketing.
One thing I found useful in our company was to describe in detail the steps we would take to market our products and services. Our company is a franchise company, specializing in mobile car washes. Although our company usually provides services with only a few actual products, this marketing scheme will help you design an overall marketing strategy for your company. You need one, even if you’re a small company and a one-man or one-woman show.
It helps to build on past experiences and think of things that worked to get new clients. Ask yourself where my best clients come from, because obviously you would like to get many more of those. Here is a sample schematic that we used; yours will be different, of course, but if you print this out and then comment in the margin, then redesign yours to fit your specific knowledge, experience, and business model, you can use it as a launching pad for designing a marketing strategy. world class. Manual.
COMMERCIALIZATION MANUAL
I. FREE ADVERTISING
Newspaper
B.Radio
CTV
D wire
E. Newsletters, email newsletters
f. publicity stunts
II. FUNDRAISING
A. Prepaid credit cards
B. Giveaways and Fundraising Events
1. Social drive clubs
2. Churches
3. Non-profit groups
4. Student groups
5. Club Service
C. Walk-A-Thons
D. Bike-A-Thons
E. Distribution of dollars
F. Co-Offers (Other Businesses)
G. Advertising
H. Marketing opportunities
3rd FAX, EMAIL MARKETING
A. Fax lists and email lists
B.Fax on demand
C. Fax etiquette and the law, not records
D. Shared use of fax and servers
E. Lists to share
IV. CHAMBER OF COMMERCE
A. Membership Campaigns
B. Neighborhood Watch Programs
C. Red Ribbon Week
D. Virtual Internet Stores
E.Door Awards
F. Open Communications
V. PROMOTIONS
A. Car Wash Clubs, Customer Discount Clubs
B. Fleet Sales and Corporate Discounts and Programs
C. Rideshare Programs
D. Corporate Employees Program
E. Coupon Books
F. Gift certificates
G. Good fax letters
H. Retail Direct Sales Coupons
I. Bingo Certificates
J.Ladies Day
K. Run for City Council or sponsor a small business candidate
L. Contests
SAW. COOPERATIVE
A. Types of companies
B. Domino’s Pizza
C. Car clubs
D.Kinko’s
E.Other Franchises
F.Leads of the franchisor
G. Distribution
H. Ratios and Savings
I. Potential contacts and references
VII. SALES
A. Franchisor
B.Teams
C.Methods
D. Mail
electronic telephone
F.Fax
G. Rainy days
H. Competition
I. Direct Sales/Telemarketing
J. Competition
K. Sale by contract
L. Employee Sabotage
VII. ADVERTISING
A.Yellow Pages
B. Newspaper
C.Radio
D. Newsletters
E. Programs
TVF
G.Cable
H. Signage
I.Flyers
J. Distribution
K. Keychains
L. Pens-Pencils, fridge magnets
mr mouth to mouth
N.Press releases