Digital Marketing

Of Google "Make your PC more useful" FREE software campaign

Google has created a robust campaign to bring together several pieces of useful software titles in one package that can be easily and freely downloaded and installed on your computer. This package also includes software that will keep the software included in Google up to date with the latest versions of each one. This software bundle includes: Google Desktop, Picasa, Google Toolbar for Internet Explorer, Google Pack Screensaver – A screensaver that displays images from the user’s computers, Google Earth, Google Talk, Google Video Player (US only) , Mozilla Firefox with Google Toolbar, Spyware Doctor Special Edition, Norton Security Scan, Adobe Reader 7, RealPlayer, GalleryPlayer and Skype. For those of you who are familiar with the Google Pack and wondering why I didn’t include Trillian, roughly March 2007, Google no longer includes Trillian in the Google Pack.

Of all the apps in this bundle, Picasa gets the most promotion. The reason for this is simple: Picasa is a full-featured photo editing, sharing and publishing software package.

The package is divided into two categories: Google-branded applications and third-party applications.

Google-branded applications are: Google Desktop, Picasa, Google Toolbar for Internet Explorer, Google Pack Screensaver – a screensaver that displays images from the user’s computers, Google Earth, Google Talk, and Google Video Player (US only). .).

Third-party applications are: Mozilla Firefox with Google Toolbar, Spyware Doctor Special Edition, Norton Security Scan, Adobe Reader 7, RealPlayer, GalleryPlayer, and Skype. An important note, third-party apps tend to change. There are three applications that have been removed and replaced this year: Ad-Aware, Trillian, and Norton Antivirus Special Edition 2005, with a 6-month subscription.

Some sources say that Google is striving to create a package that has the best-in-class software in selected categories.

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