Social Media Marketing: Is It Worth It For Your Small Business?

When you use social media, what you do matters, but how you do it is what separates the companies that do well in the social media space from those that don’t. As a small business owner, what you need to remember is that most people use social media to hang out and connect with family, friends, and colleagues to share their experiences, etc.

They are not really looking for your business. It’s the same with television: People don’t usually sit down and say, ‘Hey, I’m going to sit down and watch some commercials today.’ Let me see what to buy! (Unless they’re tuned in to QVC or the Home Shopping Network.)

That said, people have needs, pains, problems, desires, and fantasies, and for the most part, they’re always in tune with their own stuff, so if you’re going to compete with family and friends, it’s best to talk to them from their perspective. your own needs and wants. That is not only useful, it is mandatory.

For example, if you offer a relationship service, you could be talking about how to get over your ex and how to connect with your inner relationship guide naturally. If you’re a tax professional, you’ll tell people how to avoid overpaying and show them ways to manage receipts and expenses throughout the year. If you are a trainer or in the weight loss business, your pages/sources should be full of ways to do it quickly, consistently and consistently, and how to right the ship if you do get off track. Does that make sense to you?

Whatever your business or service is, you need to capture their attention with what matters to them, not necessarily what you think they should care about, and then keep doing it over and over again, because consistency is important on social media. You can’t show up today and then not interact at all for days or weeks at a time. Consistency is key. It’s relationship building 101.

Do you understand my point?

Ninety-three percent of US Internet users are active on social media. Is it worth it for your business? The answer is yes if you want to generate traffic to your website. The answer is yes, if you want targeted leads. The answer is yes if you want to generate word of mouth and be more visible than ever.

So you have to decide, is it worth it for your small business?