The success story of Converse shoes

When Marquis Mills Converse started its shoe manufacturing business called the Converse Rubber Shoe Company in 1908, little did it know the company would have such amazing success. Continued success over the decades since the company was formed has catapulted Converse Shoes into a major brand in the shoe industry. Thanks to their endorsement by the country’s basketball players, they have become synonymous with this sport.

But the road to success for Converse Shoes hasn’t been easy. Located in Malden, Massachusetts, the Converse Rubber Shoe Company was doing lukewarm business until basketball player Chuck Taylor came along. NBA star Chuck Taylor often complained of sore feet while playing basketball. Converse Rubber Shoe Company, in the year 1917, introduced its most famous brand, Converse All Star basketball shoes. This shoe invention became all the rage in the world, and it remains one of the most sought-after athletic shoes in the world to this day. today.

The USP of the Converse All Star shoe is its incredible comfort combined with great style. In fact, Converse All Star shoes continue to hold the number one spot for most celebrities. However, this does not mean that the brand has not had to deal with strong competition, but its durability has led Converse shoes to emerge on top. During the 1980s, Nike bought the Converse Rubber Shoe Company, but the Converse All Star brand lived on.

These days, Converse shoes are not only worn by athletes but are also favorites of the common man. Children often take them to school. While these shoes were initially only available in black and white, the Converse All Star Shoes color swatch was later expanded to include seven additional colors.