The Video Sales Letter

The sales letter is alive and well. The sales letter is dead.

Which statement best describes your point of view? If you’re still using plain text to monetize traffic, chances are you’re contemplating the sales letter as a chronic disease. If you’re using compact video strategies (video isotopes) to implement your sales and marketing efforts, chances are you’re deciding between foie gras or lobster with your filet mignon.

The sales letter is alive and well. However, you are working in a new capacity, sales manager. Traditional sales copy (now sales manager) trains video sales reps what to say, when to say it, and how to say it. The new leather on the street is the video sales letter, a sales force deployed through video.

Simply put, the video sales letter is the traditional sales letter delivered to the prospect as an engaging conversation. Web video, more specifically, video promotional letters require specific elements depending on the type of traffic or viewers involved. Traffic types, organized by source, require separate optimization schemes. For example

web 2.0

organic search

pay per click

jv-qualified

jv-not qualified

referral link

Let’s take Web 2.0 as an example. Marketing in this traffic space, the video sales newsletter is a socially optimized sales machine. To function effectively with Web 2.0 traffic (viewers), video sales letter production requires elements of advanced Internet applications and social communications. Businesses and individual entrepreneurs are using web video isotopes (compact video series) to deliver branding and selling messages on Web 2.0.

Web 2.0 interaction (social conversations) is a great opportunity (source of high member-oriented traffic) for internet marketers to use traffic (build brand identity), identify new prospects (list building), get customers (monetize traffic) and attract new markets. (expand reach) and deep penetration of the brand.

Sounds familiar?

Marketing and sales goals haven’t changed, it’s still a numbers game. The more contacts made, the more opportunities to show, inform and sell products and services, that is, earn money. Web 2.0 is colonizing at a dizzying rate, the huge amounts needed for favorable conversions. The traditional sales letter, reborn as a series of short video conversations (video isotopes), delivered to Web 2.0 is social optimization. Just as websites need search engine optimization, web video and more importantly video sales letters require social optimization to attract viewers. Optimizing your sales copy for video sales letter production follows the laws of nature, form follows function. The laws of the Internet or currently how the Internet handles video productions is established in writing on each Web 2.0 site where traffic is concentrated.

For example:

File sizes are limited in most cases to 100 megabytes. Select sites offer standalone ftp programs for video files larger than 150 to 200 megabytes. The sites also list the accepted file types, ie avi, mov, swf, flv, mpg, and wmv. Your video also needs a persuasive title, keyword tags, and cannot violate the terms of use.

Your video must comply with the function of the Web 2.0 site, that is, form follows function. A well-produced video, just like a well-written sales and promotional letter, will produce favorable sales conversions, increase traffic, and extend brand penetration.

Take advantage of the huge traffic opportunities that Web 2.0 offers and enhance your video sales letter and web video with web video elements.