Using SEO principles on your brand’s social media

Social media and SEO are actually more closely linked than most businesses realize. When consumers research your brand, products, and services online, they’re not just finding information through your tweets, posts, and other social conversations, they’re finding your content that’s been spread across the web and published elsewhere in search. organic. results.

Google and other engines are monitoring and indexing what is happening on social networks today. Public Facebook pages, Twitter trending topics, blog posts, as well as photos, videos and all kinds of content that is shared and created on social media platforms are now seen and scanned by social media crawlers. search engines. For this reason, running your brand’s social profiles will greatly benefit from employing some SEO knowledge in your social chats and sharing. Here are four things that will make your social media more optimized and therefore more successful on the search engine results pages (SERPs).

Choose your target terms as you would with SEO

In order to optimize any content that is associated with your brand, whether on your website or on your social profile, it is essential to identify your high value key target terms or keywords and phrases. Focus on the 50-100 most popular and relevant terms related to your brand; too many unrelated keywords will effectively dilute your SEO strategy. Be specific and make a concrete list of the terms you will be targeting.

Use your terms, hashtags and destination links liberally in your updates, tweets

As mentioned above, search engines are definitely indexing tweets, especially those that are promoted or from high-profile accounts. Make the most of the opportunity by including your keywords whenever they seem relevant. Remember, nobody wants to hear the same words repeated over and over again: you are not a spam bot and no follower wants you to sound like one. Always use keywords at the right time when it makes sense and relevant to do so.

Use your terms and destination links in your blog titles and copy

With social media being one of the most popular channels for sharing any type of content your brand creates, it makes sense to include your valuable keyword terms in that copy whenever you can. Blogs are a great place to create and showcase branded content and will be the main place where you have full control over what copy, tags and images to use. Blog posts that will eventually be shared via social media need to be optimized and keywords in the header, links, and tags are a good place to start.

Use your terms and destination links in all your content post descriptions

Many social networking sites allow users to post descriptions about the content they are sharing. This not only makes the content more understandable and user-friendly for other users viewing your post, but also makes it more visible to search engine crawlers. Include detailed descriptions using your most valuable keywords in:

• The ‘about’ section on your Facebook page
• The ‘about’ section on your Twitter profile
• YouTube video titles and descriptions
• pinterest pins

Social media plays an important role in any SEO strategy and by incorporating tried and tested SEO principles within your brand’s social networks, you’ll increase your chances of appearing on the SERPs.