We expect more sales with eBay stores

EBay is more than an auction site! Billions of pounds worth of products are sold each year through eBay stores and what started as a kind of virtual messy sale where everyone was selling their old junk is now a thriving online marketplace.

Serious online retailers shouldn’t forget about eBay stores as it seems that most successful online retailers use this as a place to build brand awareness and also to get new customers.

There are approximately 500,000 eBay stores online, and regardless of recent rate increases, eBay stores continue to offer good value for money. It’s worth investigating which one is best for you and your business as there are several different types of eBay stores to choose from with a wide variation in subscription prices – Basic, Featured and Anchor, with a base price of £ 14.99 per month. and increasing. at £ 349.99 for an Anchor store. However, each of these offers some great features and may be just what your business needs to drive sales. Some of the features include:

1. A place on the web to boost your brand.

2. Tools to customize your store

3. eBay stores home page plus product pages

4. Longer listing duration and lower insertion fees

5. Get your own URL so you can take all online shoppers directly to your eBay store.

6. The eBay stores logo appears next to your store name in your listings.

7. All listings include a “See all items listed in your eBay store” link.

8. Listings are displayed in search and browse results.

9. Customized newsletters and promotional emails are available.

10. You can analyze your traffic to improve your strategies.

eBay has strict rules about advertising your website within its eBay listings, and you cannot link from an advertisement directly to your website, but an indirect feature offered by eBay stores includes the ability to advertise your website and link it.

So driving traffic through eBay stores is the only way you can advertise your brand and product line on eBay in a profitable (and legal!) Way. You can list your products for as low as 1p per item per month (not with basic eBay stores though), and items are cross-linked from your eBay featured listings, giving you more visitors and lots of targeted traffic.

With so many websites struggling to rank high in search engines and with eBay getting the majority of auction traffic, eBay stores are an essential factor in any eBay business. For a relatively low investment, you get high visibility and extra traffic, but it’s only worth doing if you have enough products! So, as some of the less profitable sellers are squeezed in, many of the bigger and savvy sellers will arrive and set up their own eBay stores to get in on the action.