Why Agile Video Content Is Hailed As Future Content
The digital landscape continues to evolve significantly, prompting agencies and businesses to search for better ways to attract leads and promote brands in the most effective and innovative way.
The advent of video content appears to be gaining prominence with new technologies leaning towards increasingly favoring the video market. There has undoubtedly been further growth in the use of social media such as Facebook, Pinerest, Instagram, Snapchat, and Tumblr over the years.
Not to say that video marketing is something new. It has been around for many years. However, we are now seeing the advent of the growing power that video marketing has and the value of visual content, as well as how it has become an important attribute in almost every media channel.
According to HubSpot research, 54% of consumers want to watch videos from the brands they support compared to email newsletters or social image-based content. As one of the fastest growing and most aggressive marketing tools, video marketing is one of the things every marketer should use today.
HERE IS WHY
Video marketing has the power to ignite lustful memories
HubSpot revealed that video content is more memorable compared to text and images, indicating that 80% of customers can remember a video they watched a month ago.
Videos illustrate a brand’s history, personality, and product with the use of sound and visual at a faster rate than words. Due to its use of visual and auditory, it is easier for users to remember than they would with text content.
Content capture is especially important in the midst of content overload. Therefore, it is of utmost importance that marketers create videos that are more creative and memorable while communicating brand strategy. When users remember your video, they will remember your brand.
Boost your site’s SEO.
HubSpot reports that 80% of marketers using video marketing said that video has increased customers’ time spent on their websites. Relevant video marketing content can dramatically improve your site’s SEO by driving people to your home page. Video also has the power to influence consumer purchasing decisions. Consumer spending habits have moved to the Internet; many people now shop online.
Can be easily shared on social media
When users share your videos, it helps spread your reach online. It is typical for people to share the videos they most enjoyed watching with their friends, family, colleagues, etc.
What’s even more exciting about video content is that it can be consumed on all devices, from desktop computers to mobile phones, making it easy to use and easily accessible. According to Diode Digital, 60% of viewers will participate in a video post before a text post. Great video posts generally go viral on most social media than text content.
All marketers need to start implementing video marketing strategies for their businesses. Video marketing is the revolution that is now setting the stage for future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can stay relevant and keep up with the ever-changing landscape is if they invested in a cutting-edge form of content and that’s video marketing. Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that have a huge impact on how people consume content.