Why Video Marketing Should Be Your Primary Advertising Medium

Video marketing is the ideal medium to increase website traffic and reach potential customers. If you do it right, it also has the power to help you improve your search engine rankings. Unfortunately, too many online business owners tend to discount the effectiveness of this type of advertising and therefore avoid it.

Instead, most internet marketers tend to focus on content marketing. While there’s certainly nothing wrong with this approach, recent Google updates make it more difficult to achieve the level of success you aspire to with content alone. Cisco Systems estimated in late 2013 that about 90% of web traffic was driven by video marketing. That’s a powerful stat that you really don’t want to ignore. So let’s look at the real power behind video marketing and what you can do to harness it.

Why Video Marketing?

People looking for information online are often too busy to read a long article or a page full of content. They may skim through the important information, but unless that content is really engaging, those people are likely to skip to the bottom. By comparison, video marketing is much more dynamic. It is visually stimulating. It helps to capture attention and impart information at the same time.

Video marketing also gives you the opportunity to build your personal and business brand. You can build trust among your customers and increase their familiarity with you at the same time. Also, if you really aren’t comfortable writing content for your site, video gives you an easy option to communicate. You simply put yourself in front of a webcam and record yourself giving the information you want to give. It really is that easy and yet incredibly powerful at the same time.

The secrets to creating good videos

The videos you create for your video marketing efforts don’t need to be massively high-quality, professional-level videos. However, he still wants to focus on providing good quality wherever possible. This helps present a more professional image of you and your business, but it won’t break your budget if you’re just starting out.

Most people realize that marketing videos are created with a webcam, smartphone, or camcorder, so it’s okay to be a little casual about your presentation. Otherwise, everything else you do can be easily created or edited using your computer and some simple hardware and software programs. Here are some things you can use to help you create great videos.

video equipment

To make your videos you will need the right equipment to make everything work. Of course, you can use any camcorder or webcam to record yourself speaking or giving information. Many people use smartphones to record videos for their video marketing. Smartphones are easy to use and convenient for uploading videos to video sharing websites.

Good lighting

Even if you’re using a basic webcam to record your videos, you can improve the quality simply by making sure you have plenty of good lighting. Make sure you have plenty of light directed at your face. Lamps placed behind your webcam will do this well for you. This will remove shadows and help make your presentation look more professional overall.