Social Media Platform Review

Unless you’re an incredibly well-connected Solopreneur making a killing and maybe even turning down business, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but perhaps less so for others. The platforms are free, aside from the time it takes […]

language and culture

Culture has been defined as ‘the total set of beliefs, attitudes, customs, behavior and social habits of the members of a particular society’. Our culture informs us what is appropriate, what is normal, what is acceptable when dealing with other members of our society. Our culture lets us know what to expect from others, what they will say in certain […]

Market Development: 7 Ways to Accelerate Organic Growth

You’ve entered a new market with an innovative product that would surely be a game changer, but sales just aren’t meeting management’s targets. His background research showed an impressive market growth rate, he conducted a needs analysis, voice of customer survey, and SWOT analysis to determine company specific solutions. His team spent months or years developing the product, getting the […]

Logitech G9X Gaming Mouse Review

With its variable DPI, very comfortable design, and user-configurable form factor, the Logitech G9X mouse definitely looks like it means business, and with high-tech hardware at the helm, it’s a great option in the crowded gaming mouse. sand. Even with improved competition from rivals Microsoft and Razer, the G9X is still one of the best gaming mice on the market. […]

15 Pinterest Tips for More Productive Pins

Pinterest, a very prominent social networking site, is now just behind Twitter in popularity and is growing rapidly. Pinterest generates more referral traffic than Twitter and LinkedIn combined. Obviously, this popular social site could do a lot for your business and your online presence, but like all tools, it must be used correctly. The basic idea of ​​Pinterest is to […]

The Party Movement: A Case Study in Social Media Marketing. Introducing the Ford Fiesta

The Party Movement: How to create a “Conversation” between “Friends” Most people adopt brands that their friends recommend. To create strong brands, an organization must have a conversation with its “friends” and “recommend” a product. Social media allows a seller to develop a friendship with their customers and then have conversations where brands are adopted. A classic case study for […]