online fashion widget
We innovate every day. It creates hype, it becomes fast-paced word of mouth, and tomorrow is just a thing of the past. We always want to add something new, a ‘zing’ to our lives. And so do advertisers. When clicking, lead generation and all that has bored visitors to death, the widget has been presented as a new innovation and a great tool to advertise brands. This is certainly a great way to build brand value.
Now the question is, what is so much talk about ‘widget’? It gives the impression of some technological device. And yes it is. You must have heard of web gadgets, badges, web modules, snippets or capsules. Let me tell you something, these are nothing more than widgets.
Now let me be specific. Widget is a small Internet application that can be published on a website or blog to fulfill a specific function. There are a wide variety of widgets and they serve different purposes. These are not only useful gadgets but also serve as a great source of entertainment.
Users can place widgets on social networking sites like: Facebook, MySpace, Bebo, Piczo, Xanga simply by inserting the HTML codes. Another place to add widgets is weblog. Online blogging services like Blogger, WordPress, SixApart are places where such widgets are published. In addition to websites and blogs, you can also create your own display widgets on customizable home pages. You can get the RSS feed of the desired website, create a ‘things to do’ widget, set a calendar, play games, read news, check the temperature, follow the stock market, enjoy scrolling wallpapers and much more. . People just download them, paste them on their personal blogs and social networking sites. Wait, not just these, they use them over and over again and prefer to share with their friends. You can also decorate your desktop with these widgets. Adds appeal to the desktop.
Widget is an amazing way to promote business. Creative, innovative and unique widgets have opened the doors to a new realm of advertising. If you can create innovative and useful widgets, bloggers and website developers would like to post them on their sites. This will be an advertising of your brand for free. What more can you ask?
New generation youth are literally drooling over these widgets, created only by young novice online ad makers. These widgets are even beyond imagination. A handy game, calculator, sports news, fortune teller, calendar, quote of the day, jokes, digital clock, i-tune player, weather report, wallpaper slideshow, picture of the day, on-air radio, TV show, Online dictionary, date and time display, email notifier, countdown timer, messenger, photo feed, virus alert, love quotes, alarm clock, world clock, currency converter, space news, online translator , search box, train reservation status – what not, the list just goes on
On the screen, most widgets look like a small window. These can be sticky, mobile, scrollers, dropdowns, alert popups, anything.
Sophisticated gadgets created by the 21st century offer advertisers distinctive advantages. Users download these widgets and tend to use them for a long time. These tend to have longer visibility. And the most interesting thing is that the users don’t keep caring about the brand but just drooling over its interactive feature and visual appeal. As a result, even without forcing, the brand gets maximum brand visibility and unknowingly occupies the top of the user’s mind. Widgets turn out to be popular on their own. Users like them, download them, use them for a long time, and push their friends more. And of all these who turns out to be the winner? In fact, the brand and that too quietly.
Widget creators have successfully snatched the dream of web owners by making page views and traffic obsolete. Widgets allow you to see the typical features of a web page directly on the desktop/blog, even without opening the actual website. What can be more convenient than this?
Widgets are the best online marketing gadgets today and a huge rage among the youth. And the interesting thing is that the brand spreads quickly and quietly, out of everyone’s reach.